Patty SmytheI attended a marketing meeting yesterday discussing how to market this site, how to target a group, how to attract brand names to that target group, and it got me thinking about how we market things in general. Marketing gurus need to find target audiences for whatever brand they are trying sell. Target the brand and find your core audience and then smack that audience over the head with your pitch and pomp. Eventually they will see the value in that product or service or website and all will be right in the universe.

While I find value in that for a revenue stream, I also loathe it for being so narrow-visioned on a practical front.

Bang! You're Alive Again

biggerbang.jpgI attended the Stones' press conference on Julliard's balcony at Lincoln Center this past May. What can I say...I was curious and it was in my neighborhood, required no great effort. A beautiful spring day in New York and the Stones were rumored to be playing a truncated set. If they sucked, I'd duck out and cruise Tower Records across the street. But the crowd seemed to be buying into the big press circus hype of their umpteenth tour announcement, and after running into about 20 excited friends/colleagues, I quickly got swept up in the fervor of the moment. Even for a jaded rocker such as myself, I was surprised.


cramps.jpgWho said you can't have a hip, edgy, smart audio and video podcast site? One that offers more than a modicum of creativity to the World Wide Web? Well, I started obsessing about my own site for about three weeks -- not a long time, but certainly an eternity in my mind. As soon as my partner Richard got me hip to podcasting, I was hooked and needed to fling myself into the podcasting fray. So I took a running leap and flung myself into it -- belly-flop forward -- and started making calls and begging some hip people I knew to let me interview them.