I attended a marketing meeting yesterday discussing how to market this site, how to target a group, how to attract brand names to that target group, and it got me thinking about how we market things in general. Marketing gurus need to find target audiences for whatever brand they are trying sell. Target the brand and find your core audience and then smack that audience over the head with your pitch and pomp. Eventually they will see the value in that product or service or website and all will be right in the universe.
While I find value in that for a revenue stream, I also loathe it for being so narrow-visioned on a practical front.