And Now For Something Completely Different

converge-logoWhen will we get it right? When will we allow for the discourse to set in? When will we see that the rules don't apply anymore? The world is vast but the internet is faster. And you can be at two places at one time; or three and four with Skype or iChat. I've been preaching for the past three years that podcasting has leveled the playing field with the media giants. Digital content is streaming everywhere. And if you have a grand idea, people will find your binary code and bring it to their laptop, desktop, or mobile device. Matt the "Dancing Guy" did it. Senator Obama did it with fundraising, the most successful presidential fundraiser ever. Ricky Gervais did it with his podcast, the most successful ever. And Culture Catch is doing it with our brand of Smart Culture.

We have a mission statement.

Influencing the Influencers... One Smart User at a Time!

Can't be any clearer than that. And we'd like to think that "the medium is the message." And while we're not the biggest site in the world, we've grown steadily every month since launching three years ago.

Think of us as an edgier NPR; a quality lean-back experience. We've resisted posting sound bites with dumbed-down content and prefer to engage our users with more substance. Cultural ambassadors, if you will.

I do my best to find compelling podcast interviewees. Sure, we're music-heavy, but I sometimes get lazy when it comes to pursuing artists in other areas of the arts. Plus music publicists are very aggressive and do a damn fine job of keeping me preoccupied with their agendas. And while we can boast that we have over 160 smart culture podcasts and at least a thousand reviews, we still miss some pretty compelling culture. We can only post so much content every day, week, month. But we do our best. Our writers have free reign over what they'd like to share with our users.

Let me know what you think. Let me know who you'd like to see interviewed. And please share our smart culture with your friends and colleagues. It's real simple to do. Just click on the "share this" link below. You can post our content on your blog, social networking site, even Twitter account. And please stay tuned for more smart culture from me and the Culture Catch crew. Converge is the word.

peace, Dusty

dusty-yell

Mr. Wright is the former editor-in-chief of Creem and Prince's New Power Generation magazines as well as a writer of films, fiction, and music. He is also a singer/songwriter who has released 3 solo CDs, recently contributed to Chris Butler's The Devil's Glitch project (the longest song in the world), and a member of the folk-rock quartet GIANTfingers. And before all of this he was an agent at William Morris!

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