Guru AKA Keith Elam (17 July 1962 - 19 April 2010)
Back in '86 when I moved back to New York from Los Angeles, I'd seriously considered starting a label with my friend Stu Fine. We had several think-tank meetings trying to figure out what the label was, but more importantly what it wasn't. Both of us were fervently passionate about music. He was gaga over hip-hop, I was certainly a fan as I was managing The Nastee Boyz outta Newark. They were budding young entrepreneurs that were not only creating some of the dopest and craziest tracks of the day but were publishing the very first rap magazine called The Hip Hop Hit List. I wanted the label to include other genres of music; well, actually rock and alt-country, but Stu could see the value of narrowcasting to corner the growing rap and hip-hop market. Stu, being a massive baseball fan, came up with the name Wild Pitch Records. I liked it, didn't love it, as football was my main sport.