Video of the Week: "Appreciate"


Sir Paul McCartney's subtle, but infectious new pop-rock single "Appreciate" from his latest album NEW has one of the better animation components even though it's a tad I, Robot meets AI is still evocative. Meet Newman the Robot! Directed by Andre Chocron and filmed in London, Newman was designed by Mervyn Millar and Ed Dimbleby (Significant Object). Currently on tour in Japan.