Consider 1972. It was a million years ago. People smoked like chimneys in meetings. Drinks, particularly Martinis (See-Throughs), were consumed with reckless abandon, and sanctioned, especially at lunch. Moustaches were not ironic. Nor were sideburns, bell bottom pants, or convertible cars with "built" blondes.
This is the world of The Advertising Man a long out-of-print novel by an advertising copywriter who, in real life, found himself at the heart of Manhattan and the advertising creative revolution, the first era of smart, funny, relevant advertising that popularized a New York sensibility to the entire country. To the entire world.