Drew Hodges is at a loss for words. Asked if he’s surprised at the life he’s leading -- did he imagine he’d grow up to fly around the world orchestrating scenes with great actors and artists for his own wildly influential agency -- he pauses three entire seconds. “I wish I had an answer for you,” he says. “It's like, Come for the veal, stay for the floor show.”
You might not know Drew Hodges’ name, but if you’ve enjoyed some form of popular culture in the past decade, you’re living in a world he helped create. "When I started, the idea of theater was still very much that ‘fabulous invalid’ thing," he says, “sort of dying, old, kind of nostalgic. I was lucky enough to work on a lot of stuff that started to chip away at that."
Twenty years ago, art-directing for his small design firm’s music, film and cable clients, Hodges was offered his first theater project, a little show called Rent. The man for whom performance meant taking the train from Hyde Park, NY, as a high schooler to see Yes at Madison Square Garden harnessed the excitement he felt watching innovative theater and expanded his rock & roll take to advertising, moving the firm carved out of his Flower District apartment closer to Broadway, where it would grow into the entertainment powerhouse SpotCo.